Written by Admin on 2025-05-06

Creating an Email Capture to Download Resources in WordPress

If you are a blogger, marketer or online business owner, you may have a collection of valuable resources that your readers or customers can benefit from. However, giving away these resources for free without receiving anything in return can be disadvantageous for your business. This is where email capture comes into play.

Email capture is a process of collecting email addresses from visitors in exchange for a valuable resource. The resource can be a free ebook, guide, checklist, course, webinar or any other digital product that your audience is interested in. This not only helps you to grow your email list but also build a relationship with your leads and provide them with more value in the future.

In this article, we will show you how to create an email capture to download a resource in WordPress using a simple and effective plugin called OptinMonster. OptinMonster is a powerful lead capture tool that enables you to create customizable and mobile-friendly opt-in forms that can be integrated with your email marketing service provider.

Step 1: Install and Activate OptinMonster

The first step is to install and activate the OptinMonster plugin on your WordPress website. You can do this by navigating to the WordPress dashboard and clicking on Plugins > Add New. Search for OptinMonster, install and activate it.

Step 2: Create a New Campaign

Once you have activated OptinMonster, you can start creating your first campaign. A campaign is a set of opt-in forms and rules that determine who sees the form and when. Click on the OptinMonster tab in your WordPress dashboard and click on Create New Campaign.

Select the campaign type you want to create and choose a template that suits your needs. OptinMonster has a wide range of templates that you can customize according to your brand and goals.

Step 3: Customize Your Opt-in Form

Once you have selected your template, you can start customizing your opt-in form using the drag and drop editor. You can change the colors, font, images, text and any other element to match your branding and messaging.

To configure your email capture, click on the Email tab in the editor and select your email service provider. OptinMonster supports popular email marketing platforms such as Mailchimp, AWeber, GetResponse, Constant Contact, and many others.

Step 4: Set Up Display Rules

After customizing your opt-in form, you need to set up the display rules that determine who sees the form and when. You can choose to show the form on specific pages, posts, categories, and tags, or display it after a certain amount of time, scroll, or on exit intent.

Step 5: Publish Your Campaign

Once you have set up your display rules, you can publish your campaign by clicking on the Publish tab in the editor. You can choose to embed the form directly in your WordPress page or post using a shortcode or display it as a popup, slide-in, or a floating bar.

Conclusion

Email capture is an effective strategy for building your email list and providing value to your audience. With OptinMonster, you can create professional and high-converting opt-in forms that can be integrated with your email marketing service provider. Follow the above steps to create your own email capture to download a resource in WordPress and start growing your email list today!